At the tail end of last year the number of people on-line passed the 200 million mark. Cyberspace is getting more and more crowded and consequently it is getting harder and harder to snap up that short and memorable killer domain name.

These days virtually every obvious permutation has gone. In fact most of the 17,000 new domain names registered every day fall into one of three categories. They are either pretty damn specific, just-plain-weird-art-nonsense or the worst offender: some form of hideously concocted e-speak spawned by a marketing department focus-group.

Just say no.